Gamification has been a huge buzzword for a period of time, which compelled a lot of organizations in starting to launch their own gamification projects. I can understand why, marketers and...
Category: Engagement
Event companies report that they see an increase of 1000% in the number virtual events because of the Coronavirus pandemic, which is probably not a surprise for anyone since every in-person event has...
Internal Customers Versus External Customers: Why Both Matter
When talking about customers from an organizational point of view we often talk about so-called external customers who bring in the revenue. However, an organization also consists of so-called...
Acquiring a customer can cost five times more than encouraging a customer to stay with your service. But that is easier said than done. How do you know what factors are important to truly...
Losing an employee is estimated to cost a company 1.5 - 2.0 times the employee's salary depending on the seniority of the employee. The common assumption is to simply pay employees more money to...
There is a substantial number of areas where gamification can be applied. In this articel I have examined the most interesting and most successful to date. But also involved predictions (based on...